If You Want to Hate Me, Hate Me! Pep Guardiola and Amazon Prime's All or Nothing Series on Manchester City
You don't have to be a Manchester City fan to watch the compelling and very revealing Amazon Prime Video series All or Nothing: Manchester City. Football (soccer) locker rooms are notoriously private. It's something U.S. fans can find a bit off putting when watching the sport for the first time. There is so little access to players as compared to what we are used to here in the States.
All or Nothing changes this. The preview video alone shows Pep at his finest- teaching and at the same time not caring if the feelings of his players might get hurt. As the U.S. embraces football, Amazon looks to have a huge hit on their hands.
Flip Bondy wrote an article for Forbes Magazine called "Soccer Will Soon Be America's Third-Favorite Spectator Sport." Just a few years ago, this would seem impossible. That soccer viewing on TV would surpass baseball? But it has happened.
This is reflected in Amazon's interest in following Pep Guardiola and Manchester City throughout the season. And, reflected in the fact that Man City allowed this type of coverage for the U.S. audience. Football is money.
Red Card author Ken Bensinger who recently visited Portland and chatted with Toffee Club fans notes: "Amazon, like Netflix and other streaming services, recognizes that they have to provide content to a wide variety of audiences to be relevant. And it's becoming increasingly clear that top level soccer, including and especially the English Premier League is important to a big segment of American audiences. The EPL is the most important league in the world right now. Man City is its top team and Pep Guardiola is perhaps the best manager on the planet. It follows that Amazon would want to tell that unique story to its subscribers, and also that growing numbers of people would subscribe, or keep their existing subscriptions, to watch such a show."
What do you think about this inside view of Pep's mind and how the love of soccer is growing in the U.S.? Do you want it to explode? Or do you like being in the minority of sports fans here who love a sport that has for a very long time be treated as simply an after school sport for kids and their moms? Interesting to think about.
Times have changed!
Cheers, Team Toffee